The determinants of recommendations to use augmented reality technologies: the case of a Korean theme park.

By Timothy Hyungsoo Jung, Namho Chung, M. Claudia Leue. 2015

485 citations recorded by the source corpus.

The increased availability of smartphone and mobile gadgets has transformed the tourism industry and will continue to enhance the ways in which tourists access information while traveling. Augmented reality has grown in popularity because of its enhanced mobile capabilities. In tourism research, few attempts have been made to assess user satisfaction with augmented reality applications and the behavioral intention to recommended them. This study uses a quality model to test users' satisfaction and intention to recommend marker-based augmented reality applications. By applying process theory, this study also investigates the differences in these constructs between high- and low-innovativeness groups visiting a theme park in Jeju Island, South Korea. Questionnaires administered to 241 theme park visitors revealed that content, personalized service, and system quality affect users' satisfaction and intention to recommend augmented reality applications. In addition, personal innovativeness was found to reinforce the relationships among content quality, personalized service quality, system quality, and satisfaction with augmented reality.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/83d5867a430641a2ebffc726387ef217200b2713

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

The Role of Augmented Reality for Experience-Influenced Environments: The Case of Cultural Heritage Tourism in Korea (2018, background): “Thus, as for the AR applications, which augment the users’ tour experience in the combination of real and virtual contents, aesthetic appeals are also critical (Jung et al. 2015b; H. Lee, Chung, and Jung 2015; Weber 2014).”
The digital revolution in the travel and tourism industry (2019, background): “A customer satisfaction study conducted on tourists involved in augmented reality experiences in a Korean theme park (Jung et al. 2015) shows, for example, that the people interviewed were more satisfied, perceived greater quality of service, and were very likely to recommend the innovative…”
Embodiment of Wearable Augmented Reality Technology in Tourism Experiences (2018, background): “Specifically, previous studies on augmented reality in tourism found that the use of this technology enhances the tourist experience (e.g., Chung et al. 2015; Jung et al. 2015; Yovcheva et al. 2011; 2014).”
A theoretical model of mobile augmented reality acceptance in urban heritage tourism (2018, background): “…provides destinations and tourism organizations with a possibility to utilize these applications in order to enhance visitor experience Current Issues in Tourism (Han et al., 2014a; Jung et al., 2015; Linaza et al., 2014; Rodríguez-Fino et al., 2013; Yov-cheva, Buhalis, & Gatzidis, 2013).”