A theoretical model of mobile augmented reality acceptance in urban heritage tourism
By M. Claudia, Tom Dieck, Timothy Hyungsoo Jung. 2018
457 citations recorded by the source corpus.
Latest mobile technologies have revolutionized the way people experience their environment. Recent research explored the opportunities of using augmented reality (AR) in order to enhance user experience; however, there is only limited research on users’ acceptance of AR in the tourism context. The technology acceptance model is the predominant theory for researching technology acceptance. Previous researchers used the approach of proposing external dimensions based on the secondary literature; however, they missed the opportunity to integrate context-specific dimensions. This paper therefore aims to propose an AR acceptance model in the context of urban heritage tourism. Five focus groups, with young British female tourists visiting Dublin and experiencing a mobile AR application, were conducted. The data were analysed using thematic analysis and revealed seven dimensions that should be incorporated into AR acceptance research, including information quality, system quality, costs of use, recommendations, personal innovativeness and risk as well as facilitating conditions.
Subfields: Computer Vision and Pattern Recognition, Information Systems and Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/b0380726b9cbb43d05c797367fc44d2bb6ee429e
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In Information Systems and Management
In Sociology and Political Science
Citations in the corpus
- The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective (2020, background): “, [32,33]), and experiencing AR and VR in art galleries and museums (e.”