Destination marketing organisations—Connecting the experience rather than promoting the place

By John King. 2002

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Toward The Perspective Of Cognitive Destination Image And Destination Personality: The Case Of Beijing (2013, background): “to the intangibles and emotional appeals of destinations (e.g., Gretzel, Yuan, & Fesenmaier, 2000; King, 2002; Palmer & Bejou, 1995; Prideaux & Cooper, 2003; Ritchie & Brent Ritchie, 2002; Woodside, 1990).”
Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality (2007, background): “With respect to destination marketing, King (2002) emphasises that travel is increasingly more about experiences, fulfilment and rejuvenation than about ‘places and things’.”
Using Brand Personality to Differentiate Regional Tourism Destinations (2007, background): “In particular, it is suggested that travel is increasingly about experiences, fulfilment, and rejuvenation rather than about “places and things” (King 2002).”
Self-image congruence in consumer behavior (2012, background): “Tourists increasingly consume travel and tourism products (e.g., a cruise vacation) as a means of self-expression (Gross and Brown, 2006; King, 2002).”
Clustering wellness tourists in spa environment. (2015, background): “Many tourists still do not understand the full meaning of spas and they do not find themselves in spa tourism (King, 2002).”