Using Brand Personality to Differentiate Regional Tourism Destinations
By Laurie Murphy, G. Moscardo, Pierre Benckendorff. 2007
352 citations recorded by the source corpus.
Subfields: Food Science, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/68d3ace0a9b26b12e0bec8a3d0bda633e0c1b2be
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Food Science
- Juline E. Mills
- Christian Laesser
- Vikas Kumar
- Svetlana Stepchenkova
- Philipp Boksberger
- Xinran Y. Lehto
- Sara Dolnicar
- Melanie Randle
In Marketing
- Vikas Kumar
- Jogendra Kumar Nayak
- Svetlana Stepchenkova
- Karen L. Xie
- K. Kaplanidou
- Nizar Souiden
- A. Apostolopoulou
- R. Law
In Sociology and Political Science
- Vikas Kumar
- Jogendra Kumar Nayak
- Svetlana Stepchenkova
- Rosanna Leung
- A. Apostolopoulou
- D. Papadimitriou
- Sara Dolnicar
- Juline E. Mills
Citations in the corpus
- Projected and Perceived Destination Brand Personalities (2013, background): “More recently, Murphy et al. (2007) investigated the brand personalities of two tourist destinations in Australia in order to determine whether respondents could differentiate between the two destinations on the basis of brand personality perceptions alone.”
- Toward The Perspective Of Cognitive Destination Image And Destination Personality: The Case Of Beijing (2013, background): “Moreover, most studies on destination personality have focused on Western destinations (e.g., Blain et al., 2005; Murphy et al., 2007a, 2007b).”
- Destination personality and destination image (2017, background): “Branding also assists tourists in reinforcing their evaluation of that destination after their trip (Murphy et al., 2007).”
- Brand personality: theory and dimensionality (2018, background): “Both culturally specific (Aaker et al., 2001; Sung and Tinkham, 2005; Muniz and Marchetti, 2012) and entity-specific dimensions can exist (Ekinci and Hosany, 2006; Murphy et al., 2007).”
- Self-Congruity Theory: To What Extent Does It Hold in Tourism? (2011, background): “In their Australian study, Murphy, Moscardo, and Benckendorff (2007) investigated two Queensland holiday destinations: Cairns and the Whitsunday Islands.”
- Destination Image: A Meta-Analysis of 2000–2007 Research (2010, background): “Murphy et al. (2007) as well as Hosany, Ekinci, and Uysal (2006) point out that traditional product brand personality model (Aaker, 1997) does not translate well to the travel destination context and recommend development of a valid and reliable personality model specifically for tourism…”