Value Creation in Markets: A Critical Area of Focus for Business-to-Business Markets

By Arun Sharma, R. Krishnan, Dhruv Grewal. 2001

128 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/83209a72e4ea3ac65bd2876738e537b1861b4555

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Strategy and Management

1. K. Vandenbempt
2. L. Berghman
3. P. Matthyssens

Citations in the corpus

• Value innovation, deliberate learning mechanisms and information from supply chain partners (2012, background): “Information exchange with customers enables a firm to better meet its customers' needs, to influence customer values (Panayides, 2007) or to better communicate a new type of customer value that is offered (Sharma et al., 2001; Simpson et al., 2001).”