Impact of corporate social responsibility initiatives on Taiwanese banking customers

By Lynette M. McDonald, Chi-hung Lai. 2011

145 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/82b50a6f991c8497dd9c0ff4f5c37edca6b6d8dd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Mobin Fatma
2. Imran Khan
3. Izaskun Agirre Aramburu
4. Zillur Rahman
5. Irune Gómez Pescador

In Organizational Behavior and Human Resource Management

1. Mobin Fatma
2. Imran Khan
3. Izaskun Agirre Aramburu
4. Zillur Rahman
5. Irune Gómez Pescador

In Strategy and Management

1. Mobin Fatma
2. Imran Khan
3. Izaskun Agirre Aramburu
4. Zillur Rahman
5. Irune Gómez Pescador

Citations in the corpus

• Multi-Item Stakeholder Based Scale to Measure CSR in the Banking Industry (2014, background): “Furthermore, the relationship between CSR activities and stakeholder responses has not been studied in a non western context (McDonald and Lai, 2011).”
• The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country (2017, background): “Retail banks view CSR activities as part of their strategic decision to improve their public image (McDonald and Lai 2011) and customer-related outcomes (Bhattacharya and Sen 2004).”