Identifying Opinion Leaders to Promote Behavior Change

By Thomas W. Valente, Patchareeya Pumpuang. Health Education & Behavior, 2007

830 citations recorded by the source corpus.

Subfields: Applied Psychology, General Health Professions, Safety Research

View Paper: https://www.semanticscholar.org/paper/8166fb03ab4f85b62fc6df42b97528b89f337bc7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Tyler J. VanderWeele
2. Weihua An
3. Gregory A. Aarons
4. Robert Münscher
5. Max Vetter
6. Margaret E. Tankard
7. Raghuram Iyengar
8. E. Paluck

In General Health Professions

1. Bruce F. Chorpita
2. Gregory A. Aarons
3. Tyler J. VanderWeele
4. Weihua An
5. L. A. Palinkas
6. Robert Münscher
7. Max Vetter
8. E. Paluck

In Safety Research

1. Tyler J. VanderWeele
2. Weihua An
3. Margaret E. Tankard
4. E. Paluck
5. Bruce F. Chorpita

Citations in the corpus

• Social Networks and Causal Inference (2013, methodology): “…that have been proposed in the literature to choose central subjects in a group/network according to the integrative criterion, including the indegree centrality method (Valente and Pumpuang 2007), the eigenvector centrality method (Bonacich 2007), and the key players method (Borgatti 2006).”
• Diffusion theory and knowledge dissemination, utilization, and integration in public health. (2009, background): “In their categorization of almost 200 studies that have used opinion leaders to promote behavior change, Valente & Pumpuang (119) created a decalogue of the ten most frequent techniques used to identify opinion leaders: (a) celebrities, (b) self-selection, (c) self-identification, (d ) staff selecte”
• Cultural Exchange and the Implementation of Evidence-Based Practices (2009, background): “Change agents may also be an agency administrator wishing to improve the performance of his or her agency, a legislator wishing to support only programs with proven outcomes, a case manager or clinician respected for his or her ability to communicate and collaborate with other agency staff ( Valente”
• Norm Perception as a Vehicle for Social Change (2016, background): “Diffusion-of-innovation programs provide these individuals with materials to disseminate among their groups to promote new norms and behaviors (Valente & Pumpuang, 2007).”
• A Review and Taxonomy of Choice Architecture Techniques (2016, background): “From advertising to communicating health topics or technological innovation, opinion leaders are used as information disseminators to improve the impact of campaigning (Leonard-Barton, 1985; for a review, see Valente & Pumpuang, 2007).”
• Opinion Leadership and Social Contagion in New Product Diffusion (2011, background): “Because little is known about whether different methods actually identify the same influentials (convergent validity), as indicated by a recent review of the literature (Valente and Pumpuang 2007), we first assess to what extent their leadership scores are correlated.”