Norm Perception as a Vehicle for Social Change

By Margaret E. Tankard, E. Paluck. 2016

714 citations recorded by the source corpus.

Subfields: Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c49005052d4e37d86f3f1d5024b815a0f66f22c8

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Citations in the corpus

Attribution matters: Revisiting the link between extreme weather experience and climate change mitigation responses (2019, neutral): “These reactions can exert a normative influence by signalling what opinions are common or desirable in society (Tankard and Paluck, 2016).”
How do we get people into contact? Predictors of intergroup contact and drivers of contact seeking (2020, background): “…societal norms are not only effective but also very efficient in changing intergroup behavior: Norms communicated via mass media, policies or institutional decisions are capable of changing perceptions of shared norm and attitudes of a great number of individuals (e.g., Tankard & Paluck, 2016).”
Using Social Norms to Change Behavior and Increase Sustainability in the Real World: A Systematic Review of the Literature (2019, background): “In our sample, we f und 16 mechanisms that tudies used to achieve the desired effects, and t at complement the ones described by authors like Miller and Prentice [23], Paluck [34] and Bicchieri [2].”
Reshaping Adolescents' Gender Attitudes: Evidence from a School-Based Experiment in India (2018, background): “The intervention made personal attitudes about female employment more progressive by 13 percentage points (column 1), It also increased by 5 percentage points the perception that others in the community hold that gender-progressive view (column 2), which is consistent with other findings that signal”
How social norms are often a barrier to addressing climate change but can be part of the solution (2020, background): “…time and place in which people’s behavior matters, judicious in its use of descriptive or injunctive norm information and uses a social referent that is meaningful to the target audience (for longer discussions of these factors see Sparkman, 2020, as well as Cialdini, 2003; Tankard & Paluck, 2016).”
Social norms, social identities and the COVID‐19 pandemic: Theory and recommendations (2021, background): “…it is possible (albeit sometimes difficult) to change behaviour with clear messages that reinforce positive norms and correct misperceptions (see e.g., Tankard & Paluck, 2016; cf., Foxcroft et al., 2015), particularly if those messages invoke a shared social identity (see Reynolds et al., 2015).”