Diffusion theory and knowledge dissemination, utilization, and integration in public health.

By Lawrence W. Green, J. Ottoson, César García, Robert A. Hiatt. Annual Review of Public Health, 2009

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Systems thinking, knowledge and action: towards better models and methods (2010, background): “• There is a growing consensus that the critical issues related to health and health system improvement relate less to the dissemination or diffusion of evidence, and more to its implementation (Glasgow and Emmons, 2007; Green et al, 2009).”
Implementation Research (2016, background): “If diffusion research is the study of the natural spreading of innovations, dissemination research then is focused on conscious, active efforts to spread new knowledge or information to potential new adopters (Green et al., 2009).”
Who Adopts Improved Fuels and Cookstoves? A Systematic Review (2012, background): “…2012 • Environmental Health Perspectives questions regarding the drivers of adoption and diffusion of ICSs and clean fuels, b) improved scientific learning about implementing promotion programs (Madon et al. 2007), and c) practice-based evidence of adoption (Green et al. 2009; Martin et al. 2011).”