SOCIOLINGUISTIC EFFECTS ON CODE-SWITCHED ADS TARGETING BILINGUAL CONSUMERS

By David Luna, Laura Peracchio. 2005

98 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/81007d7221fafad0bfc832821e4e44139de2aa08

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Wheeler
2. Aner Sela
3. Adam Brasel
4. Richard E. Petty
5. Susan Fournier

In Sociology and Political Science

1. P. V. van Lange
2. Richard E. Petty
3. S. Wheeler
4. Aner Sela
5. C. Rusbult
6. Adam Brasel
7. W. Gardner
8. Susan Fournier

Citations in the corpus

• We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands (2012, methodology): “This can happen, for example, when the importance of thinking carefully is emphasized (Cacioppo et al. 1996; Maheswaran and Chaiken 1991).”