Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

By Peter S. Whalen, Can Uslay, Vincent J. Pascal, Glenn S. Omura, A. McAuley, C. Kasouf, Rosalind Jones, Claes M. Hultman, G. Hills, David J. Hansen and 4 more. 2016

150 citations recorded by the source corpus.

Subfields: Business and International Management, Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/9ec3a7c1b938caea47815deccd50ce65dc57522c

Citations in the corpus

• Entrepreneurial marketing and firm performance: Synthesis and conceptual development (2020, unknown): “Value-creation Opportunity Creativity Selling Market immersion Networking Flexibility (Whalen et al., 2016; p.3) “EM is a combination of innovative, proactive, and risk-taking activities that create, communicate, and deliver value to and by customers, entrepreneurs, marketers, their partners, and…”