Extraordinary Experiences through Storytelling

By L. Mossberg. 2008

247 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7fc65887a946b18bd41eaaa042e9996b26f08fd1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Laurence Dessart
2. Patrícia Oom do Valle
3. V. Pitardi
4. Júlio da Costa Mendes
5. Ana Cláudia Campos
6. N. Scott

In Marketing

1. V. Pitardi
2. Laurence Dessart
3. Patrícia Oom do Valle
4. Júlio da Costa Mendes
5. Ana Cláudia Campos
6. N. Scott

In Sociology and Political Science

1. Patrícia Oom do Valle
2. Laurence Dessart
3. V. Pitardi
4. Júlio da Costa Mendes
5. Ana Cláudia Campos
6. N. Scott

Citations in the corpus

• How stories generate consumer engagement: An exploratory study (2019, background): “Furthermore, YouTube content is recognized as representative of stories which are relevant to the expression of consumer behavior (Pace, 2008).”
• Co-Creation Experiences: Attention and Memorability (2016, background): “The memorability of an experience can be related to positive surprise and can account for the manifestation of emotion, interest, excitement (Mossberg, 2008; Tung & Ritchie, 2011a) and contextual-prompted conversation (Mathisen, 2013).”
• Co-creation of tourist experiences: a literature review (2018, background): “…organization (p. 222) Co-creation theory (Prahalad & Ramaswamy, 2004) The Tourist Personal and social interaction, physical activity and achievement Mossberg (2008) The tourist as a creative agent and participant of the value creation process (p. 202) The Experience Economy; Experiential…”