Co-Creation Experiences: Attention and Memorability

By Ana Cláudia Campos, Júlio da Costa Mendes, Patrícia Oom do Valle, N. Scott. 2016

181 citations recorded by the source corpus.

ABSTRACT This study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a ‘swimming with dolphins’ experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience. Findings suggest that the co-creation experience influences memorability by focusing the tourist’s attention. This study contributes to the conceptualization of co-creation in the field of tourism by substantiating the usefulness of a psychologically based approach to experience design.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/76776d1886ac4ccbfb639b24c0d722895b5c9736

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Chaozhi Zhang
2. Ulrike Gretzel
3. Jamie Murphy
4. Juho Pesonen
5. R. Law
6. Konstantina Tsiakali
7. Fiona X. Yang

In Sociology and Political Science

1. Jamie Murphy
2. Mat D. Duerden
3. R. Zabriskie
4. Stacy T. Taniguchi
5. Neil R. Lundberg
6. Chaozhi Zhang
7. Ulrike Gretzel
8. Chao Wei

Citations in the corpus

• Psychological factors affecting memorable tourism experiences (2019, background): “This supports studies that indicate that social interaction plays a key role in memorable experience (Campos et al., 2016; Morgan & Xu, 2009; Sthapit & Jimenez-Barreto, 2018).”
• From ordinary to extraordinary: A framework of experience types (2018, background): “Some in the leisure field have already engaged (e.g., Campos et al., 2016; Duerden et al., 2015; Ellis et al., 2017; Jefferies & Lepp, 2012; Lynn et al., 2017; Rossman & Schlatter, 2015; Shaw, 1985; Tinsley & Tinsley, 1986), but further inquiry is needed into this timely and contemporary topic.”
• Marketing robot services in hospitality and tourism: the role of anthropomorphism (2019, background): “Customer experience has also become a central concept in tourism marketing and tourism scholars are paying increasing attention to service experience elements (Campos, Mendes, Do Valle, & Scott, 2016; Kastenholz, Carneiro, Marques, & Loureiro, 2018).”