Crowdsourcing and its application in marketing activities

By P. Whitla. 2009

357 citations recorded by the source corpus.

Subfields: Communication, Computer Science Applications, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7ec0fc882eb266028f4ab7e6e851fc7d56198960

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Citations in the corpus

Managing the Crowd: Towards a Taxonomy of Crowdsourcing Processes (2011, background): “Most classifications do not deal with the processes of crowdsourcing but, for instance, with potential tasks (Kleemann, Voß, and Rieder, 2008), types of communities (Kozinets, Hemetsberger, and Schau, 2008; Whitla, 2009), or governance structures (Feller, Finnegan, Hayes, and O'Reilly, 2009).”
Evaluation on crowdsourcing research: Current status and future direction (2012, methodology): “The former includes companies, for-profit organizations or marketplaces (Chanal and Caron-Fasan 2008; Poetz and Schreier 2009; Vukovic 2009; Whitla 2009), while the latter includes non-profit organizations or institutions, such as public libraries, R & D centers, government (Shah et al. 2009),…”
Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination (2021, background): “Furthermore, social media is a communication tool: it enables users and their peers to communicate and add networks of friends, particularly among their peer groups (Filo et al., 2015; Ho, 2014; Whitla, 2009; Zhang & Daugherty, 2009).”
- in-Progress (2012, neutral): “…et. al., 2009; Howe, 2008), to solve complex R&D problems (Howe, 2008; Lakhani et. al., 2007), for marketing and market research (Brabham, 2009; Piller et. al., 2000; Whitla, 2009), and for ideation related to new products and services (Di Gangi and Wasko, 2009; Jeppesen and Frederiksen, 2006).”
Crowdsourcing: A Review and Suggestions for Future Research (2018, neutral): “…effectively through crowdsourcing (i.e. marketing, productivity, product/service innovation and knowledge capture) and have defined the preferred features of the crowd for each; and Whitla (2009) has specifically examined how companies are adopting crowdsourcing to complete marketing-related tasks.”
Crowdfunding social ventures: a model and research agenda (2013, neutral): “A distinct feature of the crowd was carved out in the previous paragraphs as consisting of a large number of people, each contributing little, but with a possible high combined impact (Belleflamme et al. 2010b; Whitla 2009).”
Digital marketing and social media: Why bother? (2014, background): “Other scholars contend that the Web can assist in brand building, generating word-of-mouth communication among consumers, buzz marketing, and crowdsourcing (Whitla, 2009).”