Digital marketing and social media: Why bother?

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The digital revolution in the travel and tourism industry (2019, background): “…transportation timetables, etc. Smart tourists use Apps and other services to acquire, but also to share, information, photos, videos, and other content which is then used in their interactions with friends, relatives, and the social communities to which they belong (Tiago and Veríssimo 2014).”
Social media in marketing: A review and analysis of the existing literature (2017, background): “Tiago and Verissimo (2014) also attempted to provide further understanding regarding the adoption of social media platforms and their associated benefits from the organisational perspective.”
Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020, background): “…Data Sciences Digital Marketing Knowledge discovery Literature review Data Mining ntroduction Since the beginning of the 21st century, both Digital Marketing DM) and Data Sciences (DS) have remarkably evolved in terms f use and profitability (Tiago & Veríssimo, 2014).”
THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION (2019, background): “In the previous research, tradisional marketing media such as televisions, magazines, and radios were currently unstable and ineffective due to the change of market brought by the internet (Opreana & Vinerean, 2015; Tiago & Verissimo, 2014).”