Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance

By Eric Fang, Robert W. Palmatier, Rajdeep Grewal. 2011

147 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7e10448ad9cbee3b6a323d50dc13a88911bbf1d7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. Jongkuk Lee
2. Zhi Yang
3. Eric Fang

In Strategy and Management

1. Zhi Yang
2. Jongkuk Lee
3. Eric Fang

Citations in the corpus

• The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners (2015, background): “We followed Fang, Palmatier, and Grewal (2011) to measure upstream and downstream market competitiveness.”