I Have Paid Less Than You! The Emotional and Behavioral Consequences of Advantaged Price Inequality

By Katja Gelbrich. 2011

140 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/7d20794496a36af2d88e4eb4f308fd6c87d885f9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. A. G. Folse
2. René Eppmann
3. Kristina Klein
4. M. Bekk

In Organizational Behavior and Human Resource Management

1. J. A. G. Folse
2. René Eppmann
3. Kristina Klein
4. M. Bekk

Citations in the corpus

• The road to customer loyalty paved with service customization (2016, background): “Another explanation for why service offering adaptation may influence pride stems from research on customer’ perceived abilities, such that when customers construe the cause of an event to their abilities, customers experience pride (Gelbrich, 2011).”
• Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX] (2018, background): “…towards the mineral water brand ( α = .92; Aylesworth and MacKenzie 1998; Keller 1991), as well as their intentions to purchase the brand ( α = .82; Baker and Churchill 1977), revisit the website ( α = .97; Wang, Minor, and Wei 2011), and engage in positive word-of-mouth ( α = .85; Gelbrich 2011).”