Motivational drivers for status consumption: A study of Generation Y consumers

By Donghee Kim, S. Jang. 2014

155 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/78d4083cf9e5fc63a1e4b36a48d9787348609b6f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Sita Mishra
2. Sheetal Jain

In Marketing

1. shiang-lih Chen McCain
2. Sheetal Jain
3. Sita Mishra
4. J. Bowen

Citations in the corpus

• Luxury fashion consumption in sharing economy: A study of Indian millennials (2020, background): “A study by Kim and Jang (2014) posited that millennials want to unveil their possessions to “significant others” to signal that they belong.”
• Transitioning loyalty programs: A commentary on “the relationship between customer loyalty and customer satisfaction” (2015, background): “Aspiring to fit in with the reference group has proved to be a motivational driver among Millennials’ food consumption (Kim and Jang, 2014).”