Transitioning loyalty programs: A commentary on “the relationship between customer loyalty and customer satisfaction”

By J. Bowen, shiang-lih Chen McCain. 2015

142 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4224b30a31ee710baa4358e490105414005abb66