Exploring managers' implicit theories of atmospheric music: comparing academic analysis to industry insight

By C. Areni. 2003

93 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/78cb2c1e2ddeb954b5c5cdf9073520f4a7ba19c7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Michael L. Lowe
2. Rajnish Jain
3. Kelly L. Haws
4. Shilpa Bagdare

In Marketing

1. Michael L. Lowe
2. Rajnish Jain
3. Kelly L. Haws
4. Shilpa Bagdare

Citations in the corpus

• Music and consumption experience: a review (2011, background): “Comparing the academic theories with industry-based interactions, Areni (2003)”
• Sounds Big: The Effects of Acoustic Pitch on Product Perceptions (2017, background): “Research to date has suggested that managers too often select music and spokespeople by intuition, with limited understanding of how these elements might affect actual product perceptions (Areni 2003; Bruner 1990).”