Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations
By L. Becker, T.J.L. (Thomas) van Rompay, Hendrik N. J. Schifferstein, Mirjam Galetzka. 2011
463 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/78637270cf5a09c2641dd709626c309da325df00
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Experimental and Cognitive Psychology
- Mary K. Ngo
- Charles Spence
- Georgiana Juravle
- L. Biggs
- Arnd Florack
- S. Haasova
- Sonja Kunz
- Yi-Chuan Chen
In Marketing
In Social Psychology
- Mary K. Ngo
- Charles Spence
- Georgiana Juravle
- L. Biggs
- Arnd Florack
- S. Haasova
- Sonja Kunz
- Camille Koppen
Citations in the corpus
- Haptic exploration of plateware alters the perceived texture and taste of food (2016, background): “Commented [CS3]: Ah there we go address this point might be to simply show the biscuits on the different plateware (perhaps on a computer monitor; cf. Becker et al., 2011).”
- Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments (2020, background): “Studies have shown that an attractive package design affects both taste expectations (Becker et al., 2011; Mizutani et al., 2010; Velasco, Salgado‐Montejo, Marmolejo‐Ramos, & Spence, 2014) and healthiness perceptions (Karnal et al., 2016; Visschers, Hess, & Siegrist, 2010).”