Reality or Perception?

By Suzan Burton, Simon J. Sheather, Johnathan Roberts. 2003

113 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/77f2bec0229ff05a910e12665e2111dc4f863f04

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. C. Su
2. Dana Yagil

In Marketing

1. C. Su
2. Dana Yagil

In Organizational Behavior and Human Resource Management

1. C. Su
2. Dana Yagil

Citations in the corpus

• The role of service innovation and customer experience in ethnic restaurants (2011, background): “In addition, the influence of customer experience on behavioural intention has been verified by previous researches (Burton et al., 2003; Zeithml et al., 1996).”
• The relationship of service provider power motivation, empowerment and burnout to customer satisfaction (2006, background): “) which was found in many studies to be positively related with customer satisfaction ( Burton et al. , 2003”