ORGANIZATIONAL RECRUITING AS MARKETING MANAGEMENT: AN INTERDISCIPLINARY STUDY OF ENGINEERING GRADUATES

By Steven D. Maurer, Vince Howe, T. W. Lee. 2006

126 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Media Technology, Public Health, Environmental and Occupational Health

View Paper: https://www.semanticscholar.org/paper/77447e7a318b6c273b08607180c3e9f5912dcdbf

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Citations in the corpus

• VARYING THE CONTENT OF JOB ADVERTISEMENTS: The Effects of Message Specificity (2006, background): “It has long been acknowledged that job recruiting is as much a marketing tool as it is a management practice (Kaplan, Aamodt, and Wilk 1991; Maurer, Howe, and Lee 1992), but variations in the content of these ads have received only limited attention.”
• Personal Selling Elasticities: A Meta-Analysis (2010, background): “…that recruiting representatives’ behaviors (e.g., informativeness, personableness, competence, aggressiveness) are critical and influential in high-involvement career choice decisions by targeted prospects (e.g., Harris and Fink 1987; Maurer, Howe, and Lee 1992; Rynes, Heneman, and Schwab 1980).”