Virtual store layout: an experimental comparison in the context of grocery retail

By Adam P. Vrechopoulos, R. O'Keefe, G. Doukidis, G. Siomkos. 2004

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The Role of Big Data and Predictive Analytics in Retailing (2017, background): “More generally, an optimization of store layouts and other situational factors both offline (e.g., Park, Iyer and Smith 1989) as well as online (e.g., Vrechopoulos et al. 2004) can be considered given the physical store data sources that are now available.”
Shopping mode choice: Physical store shopping versus e-shopping (2009, background): “Unfortunately, such distrust in online retailers has formed a major barrier to the adoption of e-shopping (Wang et al., 2003; Luarn and Lin, 2004).”
Servicescape cues and customer behavior: a systematic literature review and research agenda (2013, background): “Space/function cues are also investigated and the virtual layout analysis is developed to identify the best consumer-friendly shopping interfaces (Griffith, 2005 ; Vrechopoulos, O'Keefe, Doukidis, & Siomkos, 2004 ).”