Visual merchandising and the creation of discernible retail brands

By S. Kerfoot, B. Davies, Philippa Ward. 2003

253 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/7577df413835d330ead93f16c5964fa2066c02c2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Seontaik Kim
2. V. Magnini
3. Warakul Tantanatewin
4. Vorapat Inkarojrit

In Social Psychology

1. Seontaik Kim
2. V. Magnini
3. Mubeen Aslam

Citations in the corpus

• The influences of restaurant menu font style, background color, and physical weight on consumers’ perceptions (2016, background): “A product’s color can be a strong signal of both price and quality Kerfoot et al., 2003).”
• The influence of emotional response to interior color on restaurant entry decision (2018, background): “…retailing, the first visual impression of the retail environment can evoke the customer’s image of the brand, communicate merchandise opportunities (Kerfoot et al., 2003; Quartier et al., 2009; Ebster and Garaus, 2011), and impulse buying behavior (Law et al., 2012; Mehta and Chugan, 2013;…”
• Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2006, background): “The colour choice could be consistent or complementary to the desired self-image (Madden et al., 2000) or related to the multiplicity of purchases being made (Kerfoot et al., 2003).”