Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food

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Making sense of the "clean label" trends: A review of consumer food choice behavior and discussion of industry implications. (2017, background): “Other studies also found that consumers estimated organic food to have better nutritional properties and lower calories than those without the organic label (Lee, Shimizu, Kniffin, & Wansink, 2013; Pino et al., 2012).”
Why do people buy organic food? The moderating role of environmental concerns and trust (2020, background): “sumers are motivated by aspects related to IR, which is consistent with the proposition of prior researchers who postulated self-identity as a critical predictor of favourable buying intentions (Pino et al., 2012).”
Exploring pro-environmental food purchasing behaviour: An empirical analysis of Italian consumers (2018, background): “Organic agriculture has experienced a steady increase in EU countries and has become one of the fastest growing market segments (IFOAM EU, 2016; Pinto De Moura et al., 2012; Pino et al., 2012).”