Integrated approach to understanding consumer behavior at bottom of pyramid

By Saroja Subrahmanyan, Jose Tomas Gomez-Arias. 2008

248 citations recorded by the source corpus.

Subfields: Business and International Management, Economics and Econometrics

View Paper: https://www.semanticscholar.org/paper/72440212d2690bb0ab9c43b29486c2cdd3839c84

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. Diane Holt
2. D. Littlewood
3. Ans Kolk
4. M. Rivera-Santos
5. Uwafiokun Idemudia

In Economics and Econometrics

1. D. Littlewood
2. M. Rivera-Santos
3. Ans Kolk
4. Diane Holt

Citations in the corpus

• Social Entrepreneurship in Sub-Saharan Africa (2015, background): “…and, more generally, of marginalized communities in the venture’s business model (Seelos & Mair, 2005), as both their needs and the environments in which they live are significantly different from those of more mainstream customers (Rivera-Santos et al., 2012; Subrahmanyan & Gomez-Arias, 2008).”