How to Align your Brand Stories with Your Products

By Hung-Chang Chiu, Yi-Ching Hsieh, Yi-Chu Kuo. 2012

206 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7203136072c5336168697634bfb4f4b239ae8d5f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Rebecca Pera
2. G. Viglia

In Marketing

1. Rebecca Pera
2. G. Viglia

In Sociology and Political Science

1. Rebecca Pera
2. G. Viglia

Citations in the corpus

• Exploring How Video Digital Storytelling Builds Relationship Experiences (2016, background): “Branding literature stresses that a brand story's authenticity has more persuasive power (Chiu, Hsieh, and Kuo, 2012).”