Strategy in Network Industries: A Review and Research Agenda

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Explaining the internationalization of ibusiness firms (2015, background): “Entering such markets is dif ﬁ cult and often leads to failure because the dominant ﬁ rm has a large installed base of users, which generates switching costs that inhibit users from moving to new platforms (McIntyre & Subramaniam, 2009; Schilling, 2002).”
Coordinating and competing in ecosystems: How organizational forms shape new technology investments (2013, background): “In so doing, it adds to the small but emerging empirical literature that has considered the role of complementors in shaping firm strategies and performance outcomes (e.g., Adner and Kapoor, 2010; McIntyre and Subramaniam, 2009, Schilling, 2002; Venkatraman and Lee, 2004).”
Platform Competition: A Systematic and Interdisciplinary Review of the Literature (2020, unknown): “McIntyre and Subramaniam (2009) were the first to review the literature on network externalities from a management perspective.”
Maneuvering in poor visibility : How firms play the ecosystem game when uncertainty is high (2017, background): “…proposition will come true and that the focal firm becomes instrumental in this process (e.g., Adner & Kapoor, 2010;Ansari, Garud, &Kumaraswamy, 2015;Kapoor & Furr, 2015; McIntyre & Subramaniam, 2009; Wareham et al., 2014).2 More specifically, we found that this assumption may take several forms.”