R&D, Marketing, and the Success of Next-Generation Products

By Eli Ofek, Miklos Sarvary. 2003

144 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6e6a068058644642a57ee9a4ec28aeb271824ba2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Abbie Griffin
2. John R. Hauser
3. Gerard J. Tellis
4. Chander K. Velu
5. Fariborz Damanpour
6. Barbara Bigliardi

In Management Science and Operations Research

1. Abbie Griffin
2. John R. Hauser
3. Gerard J. Tellis
4. Chander K. Velu

In Strategy and Management

1. Gerard J. Tellis
2. Chander K. Velu
3. Abbie Griffin
4. John R. Hauser
5. Fariborz Damanpour
6. Barbara Bigliardi

Citations in the corpus

• Research on Innovation: A Review and Agenda for Marketing Science (2006, background): “Ofek and Sarvary (2003) studied the persistence of leadership in high-tech markets.”
• Evolutionary or revolutionary business model innovation through coopetition? The role of dominance in network markets (2016, background): “Complementary assets, which include large customer base, brand, reputation and distribution capabilities, might give dominant firms an advantage over their smaller rivals in innovation (Ofek & Sarvary, 2003).”