Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market☆

By G. Iyer, P. Laplaca, Arun Sharma. 2006

176 citations recorded by the source corpus.

Subfields: Business and International Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6ce51a92858edf417b484b916974317d93db8706

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In Strategy and Management

1. S. Roper
2. Efstathios Tapinos
3. J. Love

Citations in the corpus

• Taking risks in the face of uncertainty: An exploratory analysis of green innovation (2016, background): “Incremental projects are more linear and predictable, with fewer resource uncertainties, including simpler collaboration relationships’ (p.30).3 Iyer et al. (2006) also stress the impact ofmarket context, arguing that in some situations such as that in developing countries incremental innovation…”