Customer engagement in social media: a framework and meta-analysis

By Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, M. Herter, Cláudio Hoffmann Sampaio, Barry J. Babin. Journal of the Academy of Marketing Science, 2020

445 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6c58329e3b23daae95d1bb8a62a9dff1d1eb9313

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Robert W. Palmatier
2. Kelly D. Martin
3. Park Thaichon
4. Bahram Soltani
5. Paul Dion

In Organizational Behavior and Human Resource Management

1. Robert W. Palmatier
2. Kelly D. Martin
3. Scott Weaven

In Sociology and Political Science

1. Robert W. Palmatier
2. Kelly D. Martin
3. Park Thaichon
4. Scott Weaven

Citations in the corpus

• Digital technologies: tensions in privacy and data (2022, background): “With user-generated social media content, location insights from geospatial technologies, biometric data, and web tracking technologies such as cookies, firms can improve marketing and business performance by developing market segmentation and (re)targeting strategies, by crafting personalized conte”