Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment‐Education Narrative

By Emily Moyer-Gusé, Parul Jain, Adrienne Chung. 2012

116 citations recorded by the source corpus.

Subfields: Communication, Education, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/6ada4e4575de971e777d3ae286c1817e625664c9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Thomas Koch
2. Jay D. Hmielowski
3. Yanni Ma
4. Graham N. Dixon
5. Thomas Zerback

In Literature and Literary Theory

1. Thomas Koch
2. Jay D. Hmielowski
3. Thomas Zerback
4. Philipp Bachmann
5. Diana Ingenhoff

Citations in the corpus

• Helpful or Harmful? How Frequent Repetition Affects Perceived Statement Credibility (2013, background): “Moyer-Gusé and Nabi (2010) as well as Moyer-Gusé et al. (2012) demonstrate that recognizing persuasive intentions triggers reactance.”
• Psychological Reactance From Reading Basic Facts on Climate Change: The Role of Prior Views and Political Identification (2018, background): “This has been shown in other contexts such as campaigns aimed to reduce underage drinking (Allen, Sprenkel, & Vitale, 1994; Quick & Considine, 2008) and encourage safe-driving (Chen, 2013; Moyer-Gusé et al., 2012).”