The link between non‐technological innovations and technological innovation

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Technological and non-technological innovations, performance and propensity to innovate across industries: The case of an emerging economy (2017, methodology): “…percentage of total sales coming from new innovative products for the market, and propensity to innovate, defined as the implementation of future innovations, are affected by the interaction of technological and non-technological innovations (Cassiman & Veugelers, 2006; Mothe & Nguyen, 2010, 2012).”
How does proximity affect interfirm marketing cooperation? A study of an agribusiness cluster (2015, background): “Mothe and Nguyen (2010) note that few researchers report on organizational and marketing innovations despite their potential for technological innovation.”
Management innovation and firm performance: An integration of research findings (2015, background): “Four studies in our sample (Camison and Lopez, 2010; Evangelista and Vezzani, 2010: Mol and Birkinshaw, 2011; Mothe and Thi, 2010) were based on this survey, and more studies are being published.”