How LEGO Built the Foundations and Enterprise Capabilities for Digital Leadership
By Omar El Sawy, Henrik Amsinck, Pernille Kræmmergaard, A. Vinther. MIS Q. Executive, 2016
378 citations recorded by the source corpus.
McKinsey & Company has observed that while companies are rushing headlong to become more digital, executives have very diverse perspectives as what “going digital” really means.5 These perspectives range from a focus on technology, to digital customer engagement, to new digital business models and more. The lack of clarity often results in piecemeal initiatives, missed opportunities and false starts in the digitalization of the enterprise. The term digitalization goes beyond an organization taking advantage of digital platforms, but rather reflects the way that digital media and platforms influence the restructuring of the economy, society and culture.6 In a corporate context, Gartner uses the term to describe the process of moving to a digital business and the use of digital technologies to change business models and value-producing opportunities. Gartner also sees digitalization as a new era for enterprise IT, in which business innovation and IT innovation are more integrated and where
Subfields: Education, Management Information Systems
View Paper: https://www.semanticscholar.org/paper/6a930b8d448693ec0f92ba3fac4a27c5017d2b05
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In Management Information Systems
Citations in the corpus
- Managerial challenges of Industry 4.0: an empirically backed research agenda for a nascent field (2018, background): “Future research may also investigate whether a firm should create a single CDO (as in the case of Audi, cf. Dremel et al. 2017) or create multiple digital officers throughout various business areas instead (as in the case of Lego, cf., El Sawy et al. 2016).”
- The influence of a digital strategy on the digitalization of new ventures: The mediating effect of digital capabilities and a digital culture (2021, background): “The extant research emphasized the significant role of a company’s digital culture in tapping the full potential of the digitalization in new ventures (Deuze, 2006; Nylen & Holmström, 2015; El Sawy et al., 2016).”