Why a ‘light’ product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products
By Irene Tijssen, E. Zandstra, C. de Graaf, G. Jager. 2017
133 citations recorded by the source corpus.
Subfields: Food Science, Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/69d33771b61525315b6a16758b9b33722d97845b
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Food Science
In Marketing
In Social Psychology
- Charles Spence
- Camille Koppen
- Yi-Chuan Chen
- Jean H. M. Vroomen
- Mirjam Keetels
- Agnès Alsius
- Argiro Vatakis
- Carlos Velasco
Citations in the corpus
- Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness (2018, background): “Several consumer studies have focused on design elements of product packaging, such as shape and colour, in order to try to positively influence the consumers’ expectations/experience of a given product (e.g., Fenko et al., 2016; Rebollar et al., 2012; Tijssen et al., 2017; Velasco et al., 2014; Wes”