Shareholder-value-based brand strategies

By P. Doyle. 2001

148 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/68ceff26fac86aa47a62185d31cc6f82eaa7a6af

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In Strategy and Management

1. Aron O'Cass
2. J. Weerawardena
3. Youn-Kyung Kim
4. S. Jaeger
5. Aino Kianto
6. G. Knight
7. Peter W. Liesch
8. Tatiana Andreeva

Citations in the corpus

• Factors affecting Mexican college students' purchase intention toward a US apparel brand (2008, background): “Many consumers form perceptions about a brand based upon quality ( Doyle, 2001”
• Non-sensory factors in sensory science research (2006, background): “More broadly, to a large extent strong brands are what create profits and shareholder value (e.g., Ambler et al., 2002; Doyle, 2001).”
• The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance (2010, background): ““Building an effective, differentiated customer proposition is the core requirement for building a successful brand” (Doyle, 2001, p.267) which requires marketers to perceive new ways of delivering superior value to customers.”