Social capital on facebook: differentiating uses and users

By Moira Burke, Robert E. Kraut, Cameron A. Marlow. International Conference on Human Factors in Computing Systems, 2011

760 citations recorded by the source corpus.

Though social network site use is often treated as a monolithic activity, in which all time is equally social and its impact the same for all users, we examine how Facebook affects social capital depending upon: (1) types of site activities, contrasting one-on-one communication, broadcasts to wider audiences, and passive consumption of social news, and (2) individual differences among users, including social communication skill and self-esteem. Longitudinal surveys matched to server logs from 415 Facebook users reveal that receiving messages from friends is associated with increases in bridging social capital, but that other uses are not. However, using the site to passively consume news assists those with lower social fluency draw value from their connections. The results inform site designers seeking to increase social connectedness and the value of those connections.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/680ae8a9dd690b261d675003f147dab0509026d9

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Citations in the corpus

Sociality Through Social Network Sites (2013, methodology): “For instance, using Facebook server-level data, Burke and colleagues are able to identify the social capital outcomes of different kinds of activities on the site, such as passively consuming others’ content or broadcasting messages (Burke et al. 2011).”
A game plan: Gamification design principles in mHealth applications for chronic disease management (2016, background): “23,24 Implementing social media interface facilitates social engagement loops in two notable ways.”
Growing closer on facebook: changes in tie strength through social network site use (2014, background): “CLASSES OF RELATIONAL COMMUNICATION Online communication takes many forms, the details of which matter when considering its effect on relationships [6,12,35].”
The Use of Enterprise Social Network Sites for Knowledge Sharing in Distributed Organizations (2015, background): “…users to access resources embedded in their social networks; for instance, Facebook use has been linked to increases in perceived social capital (Burke, Kraut, & Marlow, 2011; Ellison, Gray, Vitak, Lampe, & Fiore, 2013; Ellison, Steinfield, & Lampe, 2007), and individuals use SNSs to broadcast…”
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013, background): “Such directed communication in brand communities may be more intimate in the message contents such that WOM product recommendation or feedback can be exchanged in a more personalized manner fitting each other’s preferences or needs (Burke et al. 2011).”
Passive and Active Facebook Use Measure (PAUM): Validation and relationship to the Reinforcement Sensitivity Theory (2017, background): “This pattern of Facebook use, where users consume but do not create content, was later labeled “passive use” (Burke & Kraut, 2011) or “lurking” (Brandtzæg, 2012).”
Exploring the Relationships Between Different Types of Facebook Use, Perceived Online Social Support, and Adolescents’ Depressed Mood (2016, background): “In line with this suggestion, Burke et al. (2011) showed that active Facebook use (i.e., directed communication with individual friends) was associated with increases in bridging social capital.”
Instagram #Instasad?: Exploring Associations Among Instagram Use, Depressive Symptoms, Negative Social Comparison, and Strangers Followed (2015, neutral): “Beneﬁts of Facebook use have been found to arise from increased social contact, 6,8–10 social capital, 11 and self-esteem, especially when people makes changes to their own proﬁles.”
The Impact of Context Collapse and Privacy on Social Network Site Disclosures (2012, background): “Burke et al. (2011) found that while directed communication predicted bridging, broadcasting updates to one’s network did not.”
The Relationship between Facebook Use and Well-Being depends on Communication Type and Tie Strength (2016, background): “However, there is now emerging consensus that the impact of online communication on well-being is contingent on a person’s goals, the nature of the communication exchanged, and the closeness of communication partners (Huang, 2010; Burke & Kraut, 2013; Burke et al., 2011).”
Envy on Facebook: A Hidden Threat to Users' Life Satisfaction? (2013, background): “While directed communication has been shown to lead to positive outcomes [3], effects of passive following are more complex.”
Cultivating Social Resources on Social Network Sites: Facebook Relationship Maintenance Behaviors and Their Role in Social Capital Processes (2014, methodology): “, 2011), and engaging in directed communication with Friends (Burke et al., 2011).”