Online Persuasion: How the Written Word Drives WOM

By Jin Li, Lingjing Zhan. Journal of Advertising Research, 2011

197 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6639d2beb0399b920545dfe5cdea6c4d7ae2978c

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In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

A study of factors that contribute to online review helpfulness (2015, background): “Additionally, reviewer qualifications and credibility that plague review quality (see Li & Zhan, 2011; Sotiriadis & van Zyl, 2013) are less of a concern for this group of users.”
Perceived helpfulness of eWOM: Emotions, fairness and rationality (2020, background): “However, to date, research has tended to focus on positive discrete emotions and consequently understanding of the ways in which negative discrete emotions affect perceptions of online review helpfulness is limited (Li & Zhan, 2011).”
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014, background): “Li and Zhan (2011) have also found that reviews are most helpful when they are comprehensive and easy to read, communicate usage experience, provide argument support, are information positive, and possibly contain strong emotions.”
Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions (2012, background): “…the perceived usefulness of single consumer reviews, including source credibility, product type, argumentation, valence and rating (extremity) (Cheung, Lee, and Rabjohn 2008; Forman, Ghose, and Wiesenfeld 2008; Li and Zhan 2011; Mudambi and Schuff 2010; Sen and Lerman 2007; Willemsen et al. 2011).”
Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram (2021, unknown): “2012; Li and Zhan 2011).”