Narrative Word-Of-Mouth Communication: Exploring Memory and Attitude Effects of Consumer Storytelling

By Yvonne Delgadillo, Jennifer Edson Escalas. 2004

138 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/61995f09bc45094067e036cb2f5e3e28927266c5

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Citations in the corpus

Putting the “self” in selfies: how narcissism, envy and self-promotion motivate sharing of travel photos through social media (2020, methodology): “Symbolic self-presentation may be aimed at creating, reinforcing or furthering a personal narrative (Delgadillo & Escalas, 2004; Eagar & Dann, 2016) or identity (Kedzior, Allen, & Schroeder, 2016).”
In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts (2010, unknown): “Blog posts differ in several ways: (1) the blog post format is more narrative and experiential (Delgadillo & Escalas, 2004), (2) the sheer number of blog posts makes it hard to respond to and control their competitive impact (Gartner Research, 2007; The Economist , 2006), and (3) blog posters tend…”
When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008, background): “two important elements: chronology and causality (Delgadillo & Escalas, 2004). Regarding chronology, narrative thinking organizes events in terms of a temporal dimension: Action occurs over time. This discussion of story matches with classical drama versus vignettes or lectures; see Stern (1994) and”
The impact of tourism activity type on emotion and storytelling: The moderating roles of travel companion presence and relative ability (2020, unknown): “Tourists often engage in word-of-mouth communication regarding their travel experiences through the sharing of stories (Delgadillo & Escalas, 2004).”
Antecedents of travellers' electronic word-of-mouth communication (2013, background): “When travellers experience satisfaction or dissatisfaction with their travel consumption, the electronic communication medium provides them with a platform for expressing their feelings, as well as an opportunity to interact with other travellers (Delgadillo & Escalas, 2004).”