Is there a bigger and better future for employer branding? Facing up to innovation, corporate reputations and wicked problems in SHRM
By G. Martin, P. Gollan, K. Grigg. 2011
220 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/616426c55fc5747a9c4b63e5c434981f5bc65ae0
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In Organizational Behavior and Human Resource Management
In Strategy and Management
Citations in the corpus
- Employer brand trust and affect: linking brand personality to employer brand attractiveness (2014, background): “, 2010), human resources (Edwards, 2010; Martin et al., 2011), (neuro-) psychology (Cable and Turban, 2003; Rampl et al.”