Behavior-Based Price Discrimination and Customer Recognition

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The Economics of Privacy (2016, background): “If too much (but also if too little) information is available to the seller, some consumers may get priced out of the market, and not have access to items that social efficiency would require them to be able to consume (for this, see also Varian, 1985; Hart and Tirole, 1988; Thisse and Vives, 1988; ”
Search Frictions and Market Power in Negotiated-Price Markets (2019, background): “For a discussion about competition when one firm has more information about a consumer learned from their past purchases see the survey by Fudenberg and Villas-Boas (2007).14”