Using the theory of planned behaviour to understand brand love

By Sabrina M. Hegner, A. Fenko, A. Teravest. 2017

188 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/5dd2854dfb2b56c3aee47e7738af9b0c59fd8463

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Narissara Palusuk
2. Bernadett Koles
3. Rajibul Hasan

In Marketing

1. Narissara Palusuk
2. Bernadett Koles
3. Rajibul Hasan

In Organizational Behavior and Human Resource Management

1. Youssef Chetioui
2. Hind Lebdaoui
3. Narissara Palusuk
4. Bernadett Koles
5. Irfan Butt
6. Rajibul Hasan

Citations in the corpus

• ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “, 2016), personality characteristics (Hegner et al., 2017) and cultural influences (Kaufmann et al.”
• Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021, background): “Still, one of the main critiques of the TPB is that it disregards two dimensions that seriously affect human decisions and behavior: affective and cognitive factors (Hegner et al., 2017).”