The Law of the Few

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Communication and influence (2015, background): “Galeotti and Goyal (2010) model both the network formation process and the play of a game that depends on the network formed.”
Social Media Metrics — A Framework and Guidelines for Managing Social Media (2013, background): “Even theoretical models on network structure show that the structure of social networks can depend on the distribution of motivations, so the resulting structure is in effect endogenous (e.g., Ballester, Calvó-Armengol, and Zenou 2006; Galeotti and Goyal 2010).”
Adoption Versus Adaptation, with Emphasis on Climate Change (2012, methodology): “…models (Bass 1969) have been used extensively in marketing, and recent surveys (Mahajan et al. 1995, 2000; Peres et al. 2010) show that these models were expanded to include communication between consumers (Galeotti & Goyal 2010) and integration of marketing tools (Van den Bulte & Lilien 2001).”
Social Activity and Network Formation (2015, background): “The star network constitutes the most prominent robust equilibrium under strategic substitutes (Propositions 2 and 3 in Galeotti and Goyal 2010) and is also a possible outcome under strategic complements.6 5A social hierarchy is commonly defined as “an implicit or explicit rank order of individuals…”