Trust in consumer-to-consumer electronic commerce
By Kiku Jones, Lori N. K. Leonard. Information Manager (The), 2008
305 citations recorded by the source corpus.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/5ca00dead1707f92820cc50285966350ab5c73c5
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In Information Systems and Management
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Past Purchase and Intention to Purchase in E-Commerce: the Mediation of Social Presence and Trust (2011, background): “Trust can reduce uncertainty created by other people or artifacts and is therefore essential for commerce (Blau, 1964), and has been shown to affect consumers’ fears of unreliability and risks of being cheated ( Jones and Leonard, 2008).”