WHAT MAKES MAVENS TICK? EXPLORING THE MOTIVES OF MARKET MAVENS INITIATION OF INFORMATION DIFFUSION

By Gianfranco Walsh, K. Gwinner, S. Swanson. 2004

285 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5b9644a902d2926e0bfbe8ef746f58a9d945289f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Geoffrey N. Soutar
2. Ann Marie Fiore
3. Miyoung Jeong
4. J. Sweeney

In Marketing

1. Miyoung Jeong
2. J. Sweeney
3. Tim Mazzarol
4. Geoffrey N. Soutar
5. Ann Marie Fiore
6. Hyejeong Kim
7. Francesca Gino
8. N. Prebensen

In Sociology and Political Science

1. Geoffrey N. Soutar
2. Tim Mazzarol
3. J. Sweeney
4. Miyoung Jeong
5. Ann Marie Fiore
6. Hyejeong Kim
7. N. Prebensen
8. Muzaffer Uysal

Citations in the corpus

• Psychographic characteristics affecting behavioral intentions towards pop‐up retail (2010, background): “” Market mavens provide advice to others looking to make purchases (Walsh et al., 2004), which intimates that “having products available elsewhere once the store is gone” would be important to market mavens.”
• Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study (2007, background): “A related research stream that examines market mavens through a survey approach has identified three basic personal motives for passing on information: an obligation to share information through a sense of community duty, the pleasure derived from sharing information and a desire to help others ( Wa”