A model of destination branding: Integrating the concepts of the branding and destination image

By Hailin Qu, L. Kim, Holly Hyun‐jung Im. 2011

1,230 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Destination image and tourist loyalty: A meta-analysis (2014, neutral): “Qu et al. (2011); 43.”
Tourists' opinions and their selection of tourism destination images: An affective and motivational evaluation (2012, background): “However, the destination image will only be formed in the tourists' mind when the place is visited (Qu et al., 2011).”
Destination loyalty explained through place attachment, destination familiarity and destination image (2020, background): “Chew and Jahari (2014), Wang and Hsu (2010) and Qu, Kim, and Im (2011), among others, reported that both the cognitive and affective shape tourists' behavioural intentions in relation to the destination (e.g., to recommend the destination to others, to revisit in the future).”
Testing an integrated destination image model across residents and tourists (2017, methodology): “Thus, some studies (Bigne et al., 2005; Qu et al., 2011) reported that only the overall image directly influences future behavior, while others (Chew & Jahari, 2014; Li et al.”
Explaining conative destination image through cognitive and affective destination image and emotional solidarity with residents (2020, positive): “10, and TLI 1⁄4 0.87. After removing few items (e.g., beach, historic sites, safety and variety shops) as they displayed poor discriminant validity (Hair et al., 2014), the model fit drastically improved: Chi-square (v(2)) 1⁄4 250.4, v(2)/df1⁄4 4.5, CFI 1⁄4 0.94, GFI 1⁄4 0.91, AGFI 1⁄4 0.86, RMSEA 1”