Using triangulation and multiple case studies to advance relationship marketing theory
By C. Stavros, K. Westberg. 2009
166 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/59eb345747907b1c0ddf40ba294ca868e5b19809
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In Marketing
In Organizational Behavior and Human Resource Management
In Strategy and Management
Citations in the corpus
- Service quality in a higher education context: an integrated model (2012, background): “Methodological triangulation has been receiving growing interest in marketing research for its contribution to knowledge development (Dahlstrom et al., 2008; Freling and Forbes, 2005; Stavros and Westberg, 2009).”
- Exploring consumer‐brand relationship quality and identification (2012, background): “The application and extension of relationship marketing is particularly important, given its dominant presence in the modern marketing paradigm ( Stavros and Westberg, 2009”
- Evaluating student satisfaction of quality at international branch campuses (2015, background): “Methodological triangulation has been receiving growing interest in marketing research for its contribution to knowledge development (Freling and Forbes 2005; Dahlstrom, Nygaard, and Crosno 2008; Stavros and Westberg 2009).”