How Much is Too Much?

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The first time is the hardest: A test of ordering effects in choice experiments (2012, background): “Such starting point effects could potentially explain the indications we have of at least some preference learning going on in our data (Carlsson and Martinsson 2008; Ladenburg and Olsen 2008).”
To tax, or not to tax: preferences for climate policy attributes (2012, background): “See Hensher et al. (2001) and Carlsson and Martinsson (2008) for a discussion of the issues regarding the number of choice sets.”