Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication

By Tom Kelleher. 2009

424 citations recorded by the source corpus.

Subfields: Communication, Social Psychology

View Paper: https://www.semanticscholar.org/paper/5937d7c142f45dda81f17dd44fb0b752cc86cd97

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In Social Psychology

Citations in the corpus

“Don't Forget that Others Are Watching, Too!” The Effect of Conversational Human Voice and Reply Length on Observers’ Perceptions of Complaint Handling in Social Media (2020, methodology): “Conversational human voice (CHV) has received considerable attention in webcare communications and complaint handling (Kelleher, 2009; Schamari & Schaefers, 2015; van Noort & Willemsen, 2012).”
Investigating the impact of social media advertising features on customer purchase intention (2018, background): “LaRose et al. (2014) noticed that habit could concurrently hinder the negative impact of social media use and accelerate the positive outcomes of using these platforms. Users of mobile social apps are more likely to continue using such systems if they have a habitual behaviour toward such applicatio”
“Don't pretend to be my friend!” When an informal brand communication style backfires on social media (2017, neutral): “Among the few researcherswhohave studied brand communication style in two-way communication settings, Kelleher (2009) examined how consumers perceive brand communication via online blogs and introduced the concept of the “conversational human voice”.”
The Importance of Source and Credibility Perception in Times of Crisis: Crisis Communication in a Socially Mediated Era (2015, background): “For instance, earlier research implies conversational human voice (Kelleher, 2009) and perceived message interactivity (Lee & Park, 2013) might be of particular importance for effective online public relations practice (Liu et al., 2011).”
A Losing Strategy: The Impact of Nondisclosure in Social Media on Relationships (2010, methodology): “Several studies provide empirical evidence to the fact that publics positively respond to the human voice organizations can communicate through social media tools (Kelleher, 2009; Kelleher & Miller, 2006; Sweetser & Metzgar, 2007; Yang & Lim, 2009).”